Although each project is unique and there is no “one-size-fits-all” approach, the below examples illustrate a typical range of time, cost and outcomes associated with each type of project – both large and small. Contact us today for a free consultation and start getting the clarity you’re looking for around your site’s digital analytics and user behavior.
- Smaller tasks:
– Conversion tracking setup – Setting up order completion and/or other events like click-to-call and contact form submissions as conversion (key) events in Google Ads & Google Analytics 4.
– Typical turnaround time: 1-3 days
– Hours estimate: 5-10 hours
– Platform installation – Examples of implementations include Google Analytics 4, CookieBot, ObservePoint, OneTrust, and more.
– Typical turnaround time: 3-7 days
– Hours estimate: 10-40 hours (basic installation without custom functionality that’s not “out of the box”) - Larger projects:
– User and hit-level tracking – Implementing tagging that captures a 360° view of the user’s journey, including user-level insights layered into every interaction, on-page error message tracking, and custom parameters that empower you to slice and dice your data any way you need it, and uncover new insights
– Product and event-level tracking – Google Analytics Enhanced eCommerce tracking (or similar), which layers in every detail about your products and how your users interact with them – including category page filters, search results, promotion insights, product attributes, inventory data, and more – into every stage of the checkout flow
– Advanced reporting – Customized Looker dashboards tailored to your needs – including advanced marketing funnel analysis, paid campaign reporting, to surfacing any pain points that your users encounter along their path to purchase
– Typical turnaround time: 3-6 months (1-2 months each)
– Hours estimate: 240-480 hours (80-160 hours each)